Speed is important for any website and even more important for an ecommerce site. The slower an internet site the more visitors which give up and leave the website just before they purchase and you lose sales. By way of example, it’s been shown that for each 2 second wait with the loading time resulted in a user’s session to scale back by around 50%. This will mean, by example for a business like Amazon losing a billion dollars per year if their website loaded 1-2 seconds more slowly. WooCommerce is one of the more popular ecommerce stores to be used on the WordPress software, so there is no shortage of add-ons and modifications you can apply to speed up the software to optimise the store for ranking in the search engine rankings as well as helping change visitors into sales. Exactly what can be performed to speed up a WooCommerce store? To start with, problems with WordPress themselves really needs to be tackled generally and then the specific issues to do with WooCommerce. A great starting point can be optimizing the product images. Products need good quality pictures to sell, however they might load slowly. The JPEG format is […] read more