Last Updated:
November 7, 2023

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Posts tagged "direct mail"

The dangers of email marketing

Email is a good way to stay in touch with customers because when people come online, one of the first thing they do is check their emails. Email list is still the most valuable asset online. No wonder email volumes continue to grow. EMarketer study found that e-mail volume in the US will rise to nearly 2.7 trillion by 2007. Keep your audience email with you. Your blog or any other facilities online should have email notification built into it. But one of the major problems online is unwanted commercial bulk email otherwise called spam. When you send bulk mail, it drains and affects the server so the authorities are after those who send unsolicited commercial bulk mail. And they have built technologies and filters that prevent bulk mails going into inbox. After researching or developing products, you send email to a list only to discover that the subscriber never saw it because a spam blocker or filter sends your emails into a spam box or bulk folder—spam will frustrate your traffic. What about if it is solicited? In the early days of the Internet, people willingly subscribed to mailing list but now they’ve stopped. Nobody wants ads. So it […] read more
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How to do Postcard Marketing?

To stay competitive in the market, one has to create ingenious means to showcase their products or services. You have to stand out from the rest. This is where the innovativeness of a person comes in handy. Why spend your time and effort folding letters and stuffing them in envelops when you can simply send a one page promotional material without the hassle of licking envelops and stamping them for mailing. For years, postcards have been used to simply tell a friend that you have been to this great place and that you suggest he check it out, too. Few people realize that aside from being used as personal cards, postcards can also be used as marketing or promotional materials. In fact, postcards are used by many businesses today, because aside from they are simple and handy, they are inexpensive, too. Likewise, when people see a postcard they can absorb messages and information right away. They are also easy to store, easy to handle and simply unique. Money wise, postcard printing is mostly within the budget of many business owners. Hence, even small business owners can afford to advertise through postcards. Printing and design costs are minimal because there are […] read more
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