hen you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list. Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail. But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be […] read more
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October 4, 2024
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What to avoid in an email marketing campaign
hen you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list. Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail. But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be […] read more
Views : 642
Personalize your Autoresponders
Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it. He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support. Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist when you personalize your autoresponder messages. Autoresponder messages can be set up to address people by their first or last name or both. In fact, there is quite a bit of personalized information that can be added, depending on the autoresponder that you are using. The information is included in the autoresponder messages by using codes. Each autoresponder will use different codes to insert the information in your messages. You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with ‘Hello (code for first name)! In this case, the person’s first name will be inserted where that code […] read more
Views : 358
Autoresponders in Internet Marketing
Autoresponders are one of my favorites tools. I used to do business in the traditional word( I owned a pizzeria, for delivery only, like pizza hut department, but much butter than pizza hut in France),and the process of delivery, was after the preparation itself, the core of the business.But that was to much work to handle for a single man, so I had a team ready to deliver at anytime. Why I love so much auto responders?Your business is on autopilot.Once averything is setup properly, you can forget it, and focus on a second business.Will call that: Set and Forget technology. What I have learned from one of my teachers in Internet Marketing is that you definitively need an autoresponder if you want to success in internet business. You don’ t know what is an auto responder? Aren’t you tired of taking the time to manually follow upwith every single one of your potential customers? Keepingtrack of names, e-mail addresses, and what marketinginformation you’ve sent to which lead is exhausting, isn’tit? Here it is:The Auto responder does all of that “cyber-paperwork” for you. You simply set the system up, and it runs completely independently: Your leads ask you for information […] read more
Views : 415
Is Email Marketing Dieing?
Many internet marketers have deduced that email marketing face the worst crisis since its discovery. They ground this conclusion on the massive increase of unsolicited emails known better as SPAM. Recent Research has proved that the clicks of every email campaign have been reduced to the lowest point. Before few years email campaigns were very productive with click percentage of 15%-25%. Unfortunately this ratio has dropped to 2% today. Since every internet user receives a huge amount of spam email messages, the time for distinguishing the legal opt-in subscriptions messages from spam has increased considerably. Therefore it’s highly possible for the user to erase the genuine messages with the spam messages. Although these facts are true, the “Death of email marketing” as some internet marketers call it, will not happen. Solid proofs for that are the many corporations, small businesses, and home business entrepreneurs running successful and profitable email campaigns. All these successful email marketing campaigns do have something in common, some specific principals that any online business entrepreneurs should incorporate into their marketing plans. Personalization. Research has proven that when Personalization is used the click through rate of the email increases dramatically. The friendly tone is the key to […] read more
Views : 408
The dangers of email marketing
Email is a good way to stay in touch with customers because when people come online, one of the first thing they do is check their emails. Email list is still the most valuable asset online. No wonder email volumes continue to grow. EMarketer study found that e-mail volume in the US will rise to nearly 2.7 trillion by 2007. Keep your audience email with you. Your blog or any other facilities online should have email notification built into it. But one of the major problems online is unwanted commercial bulk email otherwise called spam. When you send bulk mail, it drains and affects the server so the authorities are after those who send unsolicited commercial bulk mail. And they have built technologies and filters that prevent bulk mails going into inbox. After researching or developing products, you send email to a list only to discover that the subscriber never saw it because a spam blocker or filter sends your emails into a spam box or bulk folder—spam will frustrate your traffic. What about if it is solicited? In the early days of the Internet, people willingly subscribed to mailing list but now they’ve stopped. Nobody wants ads. So it […] read more
Views : 387
