There were 11,820 searches for pizza restaurants in Chicago on Yahoo! in May, 2006. In Los Angeles there were 7,993 searches and in Detroit, 5,522. Identical searches occurred in nearly every major and not so major city in the U.S. And not just for pizza restaurants. Italian, Mexican, American, Chinese and just plain restaurants, all had their share of online searches. In short, there are a lot of people looking for good food online. The smart restaurants are positioning themselves to reach these online customers, make them feel welcome, and encourage them to try their restaurant’s food. Marketing your restaurant on the Internet means targeting your Internet advertising so that it will reach your local customers. Bring them to your website, give them good reasons to try your food and make it easy for them to place their first order with you. Unless you happen to own a national restaurant chain, or are located in a major tourist destination, your customers are probably going to be located within a five to ten mile radius of your restaurant. Your ultimate marketing goal is to get people to try your food. Internet marketing is no different, only the tools you use are […] read more
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Tips to market a local restaurant business
There were 11,820 searches for pizza restaurants in Chicago on Yahoo! in May, 2006. In Los Angeles there were 7,993 searches and in Detroit, 5,522. Identical searches occurred in nearly every major and not so major city in the U.S. And not just for pizza restaurants. Italian, Mexican, American, Chinese and just plain restaurants, all had their share of online searches. In short, there are a lot of people looking for good food online. The smart restaurants are positioning themselves to reach these online customers, make them feel welcome, and encourage them to try their restaurant’s food. Marketing your restaurant on the Internet means targeting your Internet advertising so that it will reach your local customers. Bring them to your website, give them good reasons to try your food and make it easy for them to place their first order with you. Unless you happen to own a national restaurant chain, or are located in a major tourist destination, your customers are probably going to be located within a five to ten mile radius of your restaurant. Your ultimate marketing goal is to get people to try your food. Internet marketing is no different, only the tools you use are […] read more
Views : 578
What to avoid in an email marketing campaign
hen you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list. Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail. But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be […] read more
Views : 665
What is affiliate marketing?
Affiliate marketing programs has never been as popular before as it is today. Why? There can be a number of reasons. The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of people now than they were before. Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them. The merchant sees affiliate marketing today as the chance to advertise their products at a lower cost. The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, and that is by creating websites. Just as the popularity of affiliate marketing has shifted into greater heights, so has the people’s outlook about it changed. No longer is affiliate marketing considered today as an alternative method for the merchant to advertise his products, or as a source of additional income for the affiliates. For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues. So the question now is what type of affiliate marketing will work best for you? Are all affiliate marketing programs […] read more
Views : 416
Planning your website marketing
Whether you are a one-map operation of a vast corporation (or any business operation that falls between the two), you need to plan your Internet marketing process if you are going to have any kind of benefit derived from your marketing efforts. The bigger a business grows the more elaborate and sophisticated the marketing tools become. The thing is that these tools can help anyone but unless you are on the larger side of the business pool, you probably cannot hire twenty people to analyze the global market and present a report telling you exactly where your business is, where the competitors are, what they are doing, what you need to do, how to do it, and how much it will cost for how long. However, just because it sounds so intimidating does not mean that you can it without further thought. You do not need an army of marketing gurus in order to plan your Internet marketing process. All it needs a little common sense and business acumen, both of which can be acquired through education, training, and experience. The best to go in case you are new to the whole Internet marketing game is to do what is […] read more
Views : 354
The 4-P Concept of Online Promotion
For those of you taking marketing classes, I am sure you are all very familiar with the 4 P’s of marketing. They are Products, Place (Distribution), Promotion and Price. When you are marketing your website, you need to be aware of this four P. This four P helps you market your site effectively, just like when you are opening a retail store. Product. What is your site’s product or service? Are you selling services, tangible goods or both? Are you giving out free service to turn your customers to buy your products? or vice versa. Are you giving both free service and products to drive visitors which will drive your advertising revenue? Whatever you do, it is crucial to know your products so that you won’t forget why you do all the promotion. Place. This is the distribution channel of your products or services. If you are giving out free contents, make sure you distribute it well. If you merely post your content on your site, you are not using maximum distribution. Furthermore, if you are using unrelated forum or submission service to distribute your content, then you are wasting time. For example if you are distributing content about how […] read more
Views : 443
Autoresponders in Internet Marketing
Autoresponders are one of my favorites tools. I used to do business in the traditional word( I owned a pizzeria, for delivery only, like pizza hut department, but much butter than pizza hut in France),and the process of delivery, was after the preparation itself, the core of the business.But that was to much work to handle for a single man, so I had a team ready to deliver at anytime. Why I love so much auto responders?Your business is on autopilot.Once averything is setup properly, you can forget it, and focus on a second business.Will call that: Set and Forget technology. What I have learned from one of my teachers in Internet Marketing is that you definitively need an autoresponder if you want to success in internet business. You don’ t know what is an auto responder? Aren’t you tired of taking the time to manually follow upwith every single one of your potential customers? Keepingtrack of names, e-mail addresses, and what marketinginformation you’ve sent to which lead is exhausting, isn’tit? Here it is:The Auto responder does all of that “cyber-paperwork” for you. You simply set the system up, and it runs completely independently: Your leads ask you for information […] read more
Views : 439
Using public domain information
Using Public Domain information is an easy way to create products and then sell them in the form of ebooks, reports, or create content for your website. If you haven’t noticed, there are tons of ebooks for sale on eBay. Some of these ebooks are just thrown out there at a penny. I believe a lot of these sellers are just looking to increase their feedback rating. But eBay states that you must make some money from your ebook, so you’ll often see shipping at .99 cents or something like that. And then you’ll see other people who are selling ebooks that are actually getting good dollar value for their product. You can see that they spend more time creating a nice listing. So how do you get in on this action? And you’re probably thinking, should I create my own information product, is it worth it? I’m here to say, yes go for it! It’s a great way to work hard, create the product and then profit. So how do you get all this content? The Public Domain. Anything published prior to 1923 can be used. We’re talking about audio, music sheets, books, manuals, and so much more. There […] read more
Views : 423
Stop and Go Marketing
Stop and Go marketing and ENERGY go hand in hand. Stop and Go marketing says what it is. We go out to market for time periods and then we get busy with our work and stop marketing. Here is the problem with that. Using the example of a funnel filled with clients and business contacts, when we stop marketing the funnel becomes empty over a time period. When the clients dry up we go back to our funnel, which is empty and once again, we panic and rush out to market. Are you familiar with the word and concept of retention? It means keeping your current clients rather than losing them and having to find new ones. It costs a company quite a bit less to keep a customer than it does to go get a new one. With marketing your business, it takes quite a bit less energy to keep the flow of contacts and clients coming through the funnel than it does to have the funnel empty only to begin again. Here is a great example of a metaphor I that we experience everyday. I was on the way to my hair appt this month. I chose to […] read more
Views : 298
Offline Marketing Ideas
Recently I participated in a forum discussion about offline marketing – that is using more traditional marketing offline to drive traffic to your website or blog. I can still remember the first time I saw a URL in a TV commercial and how cool I thought that was. The offline world has the constraint of geography, so the least expensive forms of viral marketing are going to be geographically bound, which can be challenging for some sites. Someone on the forum said that offline marketing is a waste of time for most sites or blogs. I think that is a false generalization. In fact, every site should practice some form of offline viral promotion. We call these efforts drive to web programs and they can be very successful. There are two important pieces to all promotion, and they become even more important in promoting your site offline. Just like the online world, your success at offline promotion is going to hinge on putting your message in front of the prospect in the right context – meaning at the right time and when they are in the right mood to perform the action you are looking for, which in this case […] read more
Views : 476
The Benefits of Trade Show Exhibits
For people who are thinking of organizing or setting up a trade show exhibit, it is highly important that you know the things that are important for the success of the trade show event. With a small a mount of attention, you can easily come up with a successful trade show exhibit. Setting Let’s start with the place where the trade show exhibit will be held. The exhibit venue or the trade show space is highly reliant on the use of outstanding design for booths as well as other displays so that the organizers will be able to generate more traffic for the exhibit. For most trade show exhibit organizers, it is highly important that you are able to attract your desired customers in just under 10 seconds since the trade show exhibit viewers attention span can only last for so long. Factors To Consider Location Theme Topic Budget Concerns The trade show exhibit organizers must always keep in mind that some venues for a trade show may seem just too perfect for words – and this comes at a high cost. Money definitely does not grow on trees and even big multinational companies who hire trade show organizers to […] read more
Views : 292
