When marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you’re willing to make, and the optimal timing for your marketing campaign. Too often novice marketers, even marketing veterans, make costly mistakes that result in poor performance of their marketing campaign. Common marketing mistakes can be avoided with adequate planning, attention to detail, and ongoing measurement and evaluation. If you’re considering a traditional marketing campaign, an Internet marketing campaign, or something that’s never been tried before, be sure to avoid these common marketing mistakes. Timing. You may have a great list, a fantastic offer, and even a well designed marketing piece, but if your timing is off, so too will be your results. As an experienced marketer, I have seen some very expensive marketing campaigns that were very compelling but failed to produce results. This is because the campaign reached consumers at a time in which they had no interest in buying the product. For example, trying to sell snow shovels in July would not be considered good timing. Failure to Test Your Headline. As the first thing your prospect usually reads, the headline is essential […] read more
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Posts tagged "marketing"
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When marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you’re willing to make, and the optimal timing for your marketing campaign. Too often novice marketers, even marketing veterans, make costly mistakes that result in poor performance of their marketing campaign. Common marketing mistakes can be avoided with adequate planning, attention to detail, and ongoing measurement and evaluation. If you’re considering a traditional marketing campaign, an Internet marketing campaign, or something that’s never been tried before, be sure to avoid these common marketing mistakes. Timing. You may have a great list, a fantastic offer, and even a well designed marketing piece, but if your timing is off, so too will be your results. As an experienced marketer, I have seen some very expensive marketing campaigns that were very compelling but failed to produce results. This is because the campaign reached consumers at a time in which they had no interest in buying the product. For example, trying to sell snow shovels in July would not be considered good timing. Failure to Test Your Headline. As the first thing your prospect usually reads, the headline is essential […] read more
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Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off. Memorability. A brand serves as a convenient container for a reputation and good will. It’s hard for customers to go back to “that whatsitsname store” or to refer business to “the plumber from the Yellow Pages.” In addition to an effective company name, it helps when people have material reminders reinforcing the identity of companies they will want to do repeat business with: refrigerator magnets, tote bags, datebooks, coasters, key rings, first aid kits, etc. Memorability can come from using and sticking with an unusual color combination (FedEx’s purple and orange), distinctive behavior (the gas station whose attendants literally run to clean your windshield), or with an individual, even a style of clothing (Author Tom Wolfe’s white suits). Develop your own identifiers and nail them to your company name in the minds of your public. Loyalty. When people have a positive experience with a memorable brand, they’re more likely to buy that product or service […] read more
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One of the most effective way and important marketing tool we can consider is the business cards. Business cards are another great portable option for marketing your business. It can help introduce your business to your potential clients. However, business card does not only work for businessmen, it can also help ordinary and professional people. Because it convey contact information. It can also define what you do for a living and tell people how you can help them. If used it correctly, it can get you in the door with customers, and perhaps help you land the perfect job. Creating a good business card is important in order to attract your clients. If you in a limited budget, having them printed color on one side, black and white on the other, you can save money. But you must consider the design and contents of your business. A good design and contents can add to the totally of your business card. If you want your business to be more attractive, dare to be different. Having a unique and customize business card is also an alternative way of attracting your potential customers. As we all know that everyone is familiar with the […] read more
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Are you the owner of an online business and eager to promote your website and your services without spending a single dollar? Press release writing could well be one of the ways to advertising your products online. Technically speaking, press releases are news item which you can transform to cater to your marketing goals by writing ads that have the features of general news. This could be very advantageous in your publicity campaign since many people are bored of reading ad copies that only boast about themselves and want to read news which contains solid information and hard facts. One of the most essential internet marketing schemes, this could effectively attract the eyeballs from targeted groups. Given below are three ideas to effectual press release writing that can give a boost to your advertising and marketing campaign programs: Write your copy in the third person to create press releases that sound objective. Avoid the use of personalized phrases and words. Try to express what you want to say in as much as a concise and brief manner as possible. Straightforward description is the key here – lay out your press release in using the 4 Ws and 1H of news […] read more
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Every time you turn around there’s someone on your phone or doorstep, trying to sell you pens for you to use for promotional items. Every time they show up, you buy a few hundred or thousand, though more than likely you have a storage closet somewhere that’s full of them. That’s because you’ve bought into lie number one: Pens are a great way to easily promote your business. The truth is a pen is good for branding your business, but it does little to promote your business. Why? Because it doesn’t do any real promoting! A pen with your logo, name, address and phone number just tells people who you are. It does nothing to make them want to use your company’s product or service. Worse, it just lies around, waiting to be picked up and used-and mostly it will be used to make a grocery list, not to find your company’s name and address! Lie number two is that pens are a great way to inexpensively market and promote your business. This isn’t true, and that closet full of pens should be proof enough. Yes, you can get fairly cheap promotional pens, but you know what they really tell […] read more
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Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return. To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include: Website Directory Listings. Before you begin any marketing campaign, make sure that the website you’re promoting has been listed in the common directories such as DMOZ, Yahoo!, and Google. Even if you’re using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you’ve launched your campaign. Generating […] read more
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Today’s consumers know marketing when they see it-and often they choose to ignore it. A new book looks at ways to use the Web and emerging mass-marketing tools to reach those customers and hold their attention. Called “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing” (Nelson Business, $19.99), the book was written by Bryan and Jeffrey Eisenberg-the authors of The Wall Street Journal and The New York Times best-selling “Call To Action.” The authors reveal how to leverage the power of increasingly interconnected media channels by viewing marketing systems through the lens of what they call “Persuasion Architecture.” It highlights ways to: Accelerate the persuasive momentum that drives customers to take action. Plug holes in your marketing message. Map the sales process to the consumer’s buying process. Use the emerging marketplace to your advantage. Integrate and optimize cross-channel online and traditional marketing. Create predictive models of customer behavior. Marketers end up wasting lots of money–much of it squandered on optimizing Web sites for Google and other search engines. Instead of making sure that visitors who arrive via a search will land at the right place on their Web site, and have an effective experience from that […] read more
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When you are getting started in the world of ecommerce, one of the first things you need to think about is getting traffic to your web page. Much like a physical storefront, a website is useless unless people are actually browsing through it, so it is important to think about how to get people to take a look at your webpage. Pay-per-click is one way to do this, but before you start investing the money into this unique form of advertising, there are a few things that you should know. PPC advertising can be a little confusing at first glance, so take a look below to clear up some of the more common misconceptions. The first thing to remember is that PPC advertising will not increase your ranking on search engines like Google or Yahoo. No matter how many times your ad appears, you will not get a better ranking when people do searches looking for your product. The only way to increase your natural ranking on the search engines is to put more relevant and key-word optimised information on your web page itself. For services like Google Ads, where your link appears next to the natural search results, you […] read more
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Seven Common Marketing Mistakes
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When marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you’re willing to make, and the optimal timing for your marketing campaign. Too often novice marketers, even marketing veterans, make costly mistakes that result in poor performance of their marketing campaign. Common marketing mistakes can be avoided with adequate planning, attention to detail, and ongoing measurement and evaluation. If you’re considering a traditional marketing campaign, an Internet marketing campaign, or something that’s never been tried before, be sure to avoid these common marketing mistakes. Timing. You may have a great list, a fantastic offer, and even a well designed marketing piece, but if your timing is off, so too will be your results. As an experienced marketer, I have seen some very expensive marketing campaigns that were very compelling but failed to produce results. This is because the campaign reached consumers at a time in which they had no interest in buying the product. For example, trying to sell snow shovels in July would not be considered good timing. Failure to Test Your Headline. As the first thing your prospect usually reads, the headline is essential […] read more
Views : 469
The Advantages of Branding
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Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off. Memorability. A brand serves as a convenient container for a reputation and good will. It’s hard for customers to go back to “that whatsitsname store” or to refer business to “the plumber from the Yellow Pages.” In addition to an effective company name, it helps when people have material reminders reinforcing the identity of companies they will want to do repeat business with: refrigerator magnets, tote bags, datebooks, coasters, key rings, first aid kits, etc. Memorability can come from using and sticking with an unusual color combination (FedEx’s purple and orange), distinctive behavior (the gas station whose attendants literally run to clean your windshield), or with an individual, even a style of clothing (Author Tom Wolfe’s white suits). Develop your own identifiers and nail them to your company name in the minds of your public. Loyalty. When people have a positive experience with a memorable brand, they’re more likely to buy that product or service […] read more
Views : 651
Do you still use a business card?
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One of the most effective way and important marketing tool we can consider is the business cards. Business cards are another great portable option for marketing your business. It can help introduce your business to your potential clients. However, business card does not only work for businessmen, it can also help ordinary and professional people. Because it convey contact information. It can also define what you do for a living and tell people how you can help them. If used it correctly, it can get you in the door with customers, and perhaps help you land the perfect job. Creating a good business card is important in order to attract your clients. If you in a limited budget, having them printed color on one side, black and white on the other, you can save money. But you must consider the design and contents of your business. A good design and contents can add to the totally of your business card. If you want your business to be more attractive, dare to be different. Having a unique and customize business card is also an alternative way of attracting your potential customers. As we all know that everyone is familiar with the […] read more
Views : 435
Press Release Writing for Marketing
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Are you the owner of an online business and eager to promote your website and your services without spending a single dollar? Press release writing could well be one of the ways to advertising your products online. Technically speaking, press releases are news item which you can transform to cater to your marketing goals by writing ads that have the features of general news. This could be very advantageous in your publicity campaign since many people are bored of reading ad copies that only boast about themselves and want to read news which contains solid information and hard facts. One of the most essential internet marketing schemes, this could effectively attract the eyeballs from targeted groups. Given below are three ideas to effectual press release writing that can give a boost to your advertising and marketing campaign programs: Write your copy in the third person to create press releases that sound objective. Avoid the use of personalized phrases and words. Try to express what you want to say in as much as a concise and brief manner as possible. Straightforward description is the key here – lay out your press release in using the 4 Ws and 1H of news […] read more
Views : 450
Do promotional pens still work?
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Every time you turn around there’s someone on your phone or doorstep, trying to sell you pens for you to use for promotional items. Every time they show up, you buy a few hundred or thousand, though more than likely you have a storage closet somewhere that’s full of them. That’s because you’ve bought into lie number one: Pens are a great way to easily promote your business. The truth is a pen is good for branding your business, but it does little to promote your business. Why? Because it doesn’t do any real promoting! A pen with your logo, name, address and phone number just tells people who you are. It does nothing to make them want to use your company’s product or service. Worse, it just lies around, waiting to be picked up and used-and mostly it will be used to make a grocery list, not to find your company’s name and address! Lie number two is that pens are a great way to inexpensively market and promote your business. This isn’t true, and that closet full of pens should be proof enough. Yes, you can get fairly cheap promotional pens, but you know what they really tell […] read more
Views : 440
Seven Key Points of Internet Marketing
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Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return. To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include: Website Directory Listings. Before you begin any marketing campaign, make sure that the website you’re promoting has been listed in the common directories such as DMOZ, Yahoo!, and Google. Even if you’re using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you’ve launched your campaign. Generating […] read more
Views : 621
How to Persuade Customers who Ignore Marketing?
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Today’s consumers know marketing when they see it-and often they choose to ignore it. A new book looks at ways to use the Web and emerging mass-marketing tools to reach those customers and hold their attention. Called “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing” (Nelson Business, $19.99), the book was written by Bryan and Jeffrey Eisenberg-the authors of The Wall Street Journal and The New York Times best-selling “Call To Action.” The authors reveal how to leverage the power of increasingly interconnected media channels by viewing marketing systems through the lens of what they call “Persuasion Architecture.” It highlights ways to: Accelerate the persuasive momentum that drives customers to take action. Plug holes in your marketing message. Map the sales process to the consumer’s buying process. Use the emerging marketplace to your advantage. Integrate and optimize cross-channel online and traditional marketing. Create predictive models of customer behavior. Marketers end up wasting lots of money–much of it squandered on optimizing Web sites for Google and other search engines. Instead of making sure that visitors who arrive via a search will land at the right place on their Web site, and have an effective experience from that […] read more
Views : 489
Pay Per Click Marketing
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When you are getting started in the world of ecommerce, one of the first things you need to think about is getting traffic to your web page. Much like a physical storefront, a website is useless unless people are actually browsing through it, so it is important to think about how to get people to take a look at your webpage. Pay-per-click is one way to do this, but before you start investing the money into this unique form of advertising, there are a few things that you should know. PPC advertising can be a little confusing at first glance, so take a look below to clear up some of the more common misconceptions. The first thing to remember is that PPC advertising will not increase your ranking on search engines like Google or Yahoo. No matter how many times your ad appears, you will not get a better ranking when people do searches looking for your product. The only way to increase your natural ranking on the search engines is to put more relevant and key-word optimised information on your web page itself. For services like Google Ads, where your link appears next to the natural search results, you […] read more
Views : 575