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Courses to become an accountant

Accounting or accountancy is a complex field that basically deals with the measurement, recording, interpretation, and reporting of financial and non-financial data about organizations including corporations and businesses. These data are used for a variety of purposes such as analysis, planning, management, planning and forecasting. However, many people often confuse accounting and accountancy for the same thing due to the similarities in the word ‘account’. The major difference between the two is that accountants generally deal with financial statements to accountants usually deal with records. It is important for accountants to be highly qualified and knowledgeable about the various techniques and systems they use in preparing financial statements and reports. Apart from basic degree courses, accountants can take up Master’s degrees or PhDs for advanced studies in accounting. Most accountants work with large accounting firms or large companies to prepare and maintain their financial statements. Before an accountant can understand the financial statements and reports, he needs to have a broad knowledge of business practice, taxation, mathematics, and ethics. He needs to understand how to collect information, use data, code them, analyze the data, summarize the data, come up with reports, make recommendations, and communicate with other professionals. To help […] read more

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Where did hip hop music come from?

The origin of hip-hop can be traced back as far as the ancient tribes in Africa. Rap has been compared with the chants, drumbeats and foot-stomping African tribes performed before wars, the births of babies, and the deaths of kings and elders. Historians have reached further back than the accepted origins of hip-hop. It was born as we know it today in the Bronx, cradled and nurtured by the youth in the low-income areas of New York City. Fast-forward from the tribes of Africa to the ghettos of Kingston, Jamaica in the late sixties. The impoverished of Kingston gathered together in groups to form DJ conglomerates. They spun roots and culture records and communicated with the audience over the music. At the time, the DJ’s comments weren’t as important as the quality of the sound system and its ability to get the crowd moving. Kool Herc grew up in this community before he moved to the Bronx. During the late sixties, reggae wasn’t popular with New Yorkers. As a DJ, Kool Herc spun rhythm and blues records to please his party crowd. But, he had to add his personal touch. During the breaks, Herc began to speak to his audience […] read more

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How to Persuade Customers who Ignore Marketing?

Today’s consumers know marketing when they see it-and often they choose to ignore it. A new book looks at ways to use the Web and emerging mass-marketing tools to reach those customers and hold their attention. Called “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing” (Nelson Business, $19.99), the book was written by Bryan and Jeffrey Eisenberg-the authors of The Wall Street Journal and The New York Times best-selling “Call To Action.” The authors reveal how to leverage the power of increasingly interconnected media channels by viewing marketing systems through the lens of what they call “Persuasion Architecture.” It highlights ways to: Accelerate the persuasive momentum that drives customers to take action. Plug holes in your marketing message. Map the sales process to the consumer’s buying process. Use the emerging marketplace to your advantage. Integrate and optimize cross-channel online and traditional marketing. Create predictive models of customer behavior. Marketers end up wasting lots of money–much of it squandered on optimizing Web sites for Google and other search engines. Instead of making sure that visitors who arrive via a search will land at the right place on their Web site, and have an effective experience from that […] read more

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Pay Per Click Marketing

When you are getting started in the world of ecommerce, one of the first things you need to think about is getting traffic to your web page. Much like a physical storefront, a website is useless unless people are actually browsing through it, so it is important to think about how to get people to take a look at your webpage. Pay-per-click is one way to do this, but before you start investing the money into this unique form of advertising, there are a few things that you should know. PPC advertising can be a little confusing at first glance, so take a look below to clear up some of the more common misconceptions. The first thing to remember is that PPC advertising will not increase your ranking on search engines like Google or Yahoo. No matter how many times your ad appears, you will not get a better ranking when people do searches looking for your product. The only way to increase your natural ranking on the search engines is to put more relevant and key-word optimised information on your web page itself. For services like Google Ads, where your link appears next to the natural search results, you […] read more

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The Legacy of Michael Jackson

Michael Jackson was a legendary American entertainer, singer, and songwriter. Known as the “Rocker” in the group that performed along with other artists of his time, he is still considered one of the biggest cultural icons of the 20th Century. There is no arguing that his contributions to music are undeniable, but his untimely death at the age of 29 from a drug overdose is now linked in the minds of many with the tragic events that befell him. His untimely departure left a void in the hearts of many, especially those who loved his music, including Michael Jackson. A movie that chronicles Michael Jackson’s life from childhood through his death, Michael Jackson: A Family Portrait was made by director/producer Dean Ware and will be shown on HBO. The film covers different periods of Jackson’s career, from his childhood days through the latter part of his career. What many do not realize is that the incidents that occurred during those times had a profound effect on his music, his persona, his sexuality, and even his death. A four-hour documentary that chronicles Michael Jackson’s life from childhood through his death, Michael Jackson: A Family Portrait follows the singer from his childhood […] read more

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