Last Updated:
October 4, 2024

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Do you still use a business card?

One of the most effective way and important marketing tool we can consider is the business cards. Business cards are another great portable option for marketing your business. It can help introduce your business to your potential clients. However, business card does not only work for businessmen, it can also help ordinary and professional people. Because it convey contact information. It can also define what you do for a living and tell people how you can help them. If used it correctly, it can get you in the door with customers, and perhaps help you land the perfect job. Creating a good business card is important in order to attract your clients. If you in a limited budget, having them printed color on one side, black and white on the other, you can save money. But you must consider the design and contents of your business. A good design and contents can add to the totally of your business card. If you want your business to be more attractive, dare to be different. Having a unique and customize business card is also an alternative way of attracting your potential customers. As we all know that everyone is familiar with the […] read more
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Keyword Research for SEO

Today we’re going to teach you how to take a general category and break it down into a profitable niche market and then we’re going to show you how to find your most targeted keywords for that niche market. First of all we’re not here to dog those who are currently showing you how to find a niche market, using Google or EBay are clever ways to find possible niches and it’s a lot better than guessing— for assuming what people are looking for or want by guessing is just pure folly. However, through our research, Pam and I have found out that only half of the equation is being given and the other half of the equation that isn’t being given is the use of a keyword lookup tool. Let’s go to Keyword Discovery (http://www.keyworddiscovery.com/search.html), they’re just one of the free tools out there that we like, there are many others this is just one of them. Now, we’ll go down to the keyword box and type in a general keyword that we want, we’ll just go with “boots.” Then go down to the authorization box and fill in the letters and numbers shown, making note that it is […] read more
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Creating a Podcast to Help Your Marketing

Should Your Company Be Podcasting? Before we answer that question, let’s take a quick look at what a podcast is. Audio programming isn’t revolutionary.A company called Audible.com has been selling downloadable content like audio books and radio shows for nearly 10 years. Now, thanks to the growing popularity and large storage capacity of Apple’s iPods, tech experimentalists are considering anew the possibilities of downloadable audio. Now with new, easy-to-use distribution tools and cheaper storage capacity in addition to the millions-sold iPod market, podcasting is going mainstream. The broadcasting part comes from syndication tools that allow listeners to subscribe to receive automatic downloads of new podcasts in episodes that interest them. People who produce podcasts use something called RSS (Really Simple Syndication) to create subscription feeds. Listeners point their podcatchers toward those feeds and receive their automatic updates. Apple’s iTunes software has built-in podcatching features, but you can also use other programs, like the free Juice Receiver. These podcatching programs transfer new episodes to your PC. Some software will then even deliver the files to your digital music player automatically using the RSS feed. You can listen to podcasts without an iPod. Individual podcast shows are usually recorded in common audio […] read more
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Tips for getting one way backlinks for SEO

While link popularity is a major factor for Google and other search engines when it comes to ranking your site, an overabundance of reciprocal links can work against you. One way links send a strong message to search engines that your website is valuable and interesting enough for other sites to want to recommend it and promote it. Besides sending your rankings shooting upwards, they also send a lot of traffic to your site. Viral marketing, a of word-of-mouth advertising that propagates itself in the same way as a virus, is one of the most effective ways to get one way links. A successful viral marketing campaign will multiply rapidly and spread like wildfire, increasing your site’s visibility and sending a stampede of targeted traffic to your website. Below are three tips to help you unleash a wildly successful viral marketing campaign. Write and submit articles Writing articles and submitting them to online article directories is one of the easiest and most effective ways of obtaining free publicity and acquiring links to your site without the need for reciprocal links. All you do is write interesting articles on related topics and submit them to major article directories with a link […] read more
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Press Release Writing for Marketing

Are you the owner of an online business and eager to promote your website and your services without spending a single dollar? Press release writing could well be one of the ways to advertising your products online. Technically speaking, press releases are news item which you can transform to cater to your marketing goals by writing ads that have the features of general news. This could be very advantageous in your publicity campaign since many people are bored of reading ad copies that only boast about themselves and want to read news which contains solid information and hard facts. One of the most essential internet marketing schemes, this could effectively attract the eyeballs from targeted groups. Given below are three ideas to effectual press release writing that can give a boost to your advertising and marketing campaign programs: Write your copy in the third person to create press releases that sound objective. Avoid the use of personalized phrases and words. Try to express what you want to say in as much as a concise and brief manner as possible. Straightforward description is the key here – lay out your press release in using the 4 Ws and 1H of news […] read more
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Do promotional pens still work?

Every time you turn around there’s someone on your phone or doorstep, trying to sell you pens for you to use for promotional items. Every time they show up, you buy a few hundred or thousand, though more than likely you have a storage closet somewhere that’s full of them. That’s because you’ve bought into lie number one: Pens are a great way to easily promote your business. The truth is a pen is good for branding your business, but it does little to promote your business. Why? Because it doesn’t do any real promoting! A pen with your logo, name, address and phone number just tells people who you are. It does nothing to make them want to use your company’s product or service. Worse, it just lies around, waiting to be picked up and used-and mostly it will be used to make a grocery list, not to find your company’s name and address! Lie number two is that pens are a great way to inexpensively market and promote your business. This isn’t true, and that closet full of pens should be proof enough. Yes, you can get fairly cheap promotional pens, but you know what they really tell […] read more
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Seven Key Points of Internet Marketing

Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return. To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include: Website Directory Listings. Before you begin any marketing campaign, make sure that the website you’re promoting has been listed in the common directories such as DMOZ, Yahoo!, and Google. Even if you’re using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you’ve launched your campaign. Generating […] read more
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The dangers of email marketing

Email is a good way to stay in touch with customers because when people come online, one of the first thing they do is check their emails. Email list is still the most valuable asset online. No wonder email volumes continue to grow. EMarketer study found that e-mail volume in the US will rise to nearly 2.7 trillion by 2007. Keep your audience email with you. Your blog or any other facilities online should have email notification built into it. But one of the major problems online is unwanted commercial bulk email otherwise called spam. When you send bulk mail, it drains and affects the server so the authorities are after those who send unsolicited commercial bulk mail. And they have built technologies and filters that prevent bulk mails going into inbox. After researching or developing products, you send email to a list only to discover that the subscriber never saw it because a spam blocker or filter sends your emails into a spam box or bulk folder—spam will frustrate your traffic. What about if it is solicited? In the early days of the Internet, people willingly subscribed to mailing list but now they’ve stopped. Nobody wants ads. So it […] read more
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How to do Postcard Marketing?

To stay competitive in the market, one has to create ingenious means to showcase their products or services. You have to stand out from the rest. This is where the innovativeness of a person comes in handy. Why spend your time and effort folding letters and stuffing them in envelops when you can simply send a one page promotional material without the hassle of licking envelops and stamping them for mailing. For years, postcards have been used to simply tell a friend that you have been to this great place and that you suggest he check it out, too. Few people realize that aside from being used as personal cards, postcards can also be used as marketing or promotional materials. In fact, postcards are used by many businesses today, because aside from they are simple and handy, they are inexpensive, too. Likewise, when people see a postcard they can absorb messages and information right away. They are also easy to store, easy to handle and simply unique. Money wise, postcard printing is mostly within the budget of many business owners. Hence, even small business owners can afford to advertise through postcards. Printing and design costs are minimal because there are […] read more
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Is it worth it to submit your link to directories

Submitting your website to the various online directories is an important part of any Link Popularity campaign. While your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity. Paying for your directory submission can be a waste of money. You can get just as good a result from submitting to free directories. Personally, I wouldn’t recommend you pay for what you can get free elsewhere. The best directories to submit your site to are Search Engine Friendly directories (those that actually have your site URL listed at some point, rather than outlinks that are simply code). Some will ask for a reciprocal link, some will not. One list of non-reciprocal directories is at http://www.Pimp-Url.com . Opinion at the moment is suggesting that non-reciprocal or one-way links are better, although any relevant link is useful. Directories that do not encode outgoing links will help your website’s Search Engine Ranking. Deep Linking can be worth linking to other pages on your site other than your main page. Before doing this, make sure that the directory you are submitting to permits you to both submit URLs other than […] read more
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